Curriculum
Zero to hero in modern search
42 guides across 8 modules. Work through them in order, or jump to the module that matches your level. Every page stands on its own.
Foundations
How search works, from the first crawl to the rendered SERP.
Keyword Research
Find the queries worth winning and map them to content.
On-Page SEO
Optimize what's on the page: tags, content and links.
Technical SEO
Make your site fast, crawlable and unambiguous to machines.
Off-Page SEO
Authority, trust and reputation beyond your own domain.
AEO
Answer Engine Optimization: win the answer, not just the rank.
GEO
Generative Engine Optimization: be the source AI cites.
Expert Practice
The work that separates specialists from practitioners.